By Jessica Ye (Jessica Yap)
The latest chapter of Chloé à la Plage is built around a summer scene shaped through a surrealist lens, where familiar beach imagery is pushed slightly off proportion.
Actress Apple Martin fronts the collection photographed by David Sims, set across shoreline backdrops, oversized shells and sun-washed seascapes under the direction of Chemena Kamali.
Shells appear larger than expected. Sand and sea sit in faded, pale tones. The shoreline feels staged rather than untouched.
Cotton dresses move with the wind. Broderie anglaise blouses sit loose against the body. Bare feet on sand. Fabric falls without structure holding it in place.
The imagery stays consistent in tone, leaning into softness and distance rather than sharp realism. It is Chloé returning again to atmosphere over polish, with pieces shown as part of a scene rather than styled into focus.
Apple moves through each frame in the same pace as the setting.
Wind lifts hems. Shell forms sit against sand like placed objects. Jewellery rests directly on skin.
The Chloé à la Plage 2026 collection arrives in boutiques and online from May 12, with selected pieces appearing across summer destinations throughout the season.
